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Tricounty wins TWO national awards for best event & digital communication

Tuesday | May 11, 2021
All News

Tricounty Rural Electric Cooperative recently took two second-place silver titles in the National Rural Electric Cooperative Association’s Spotlight on Excellence Awards: “Best Event” for the co-op’s Drive-In Annual Meeting Movie Night and “Most Innovative Use of Digital Communication” for their drive-in video that explained who the co-op is. Both campaigns were a response to the COVID-19 pandemic and an attempt to keep their membership informed and still entertained while the community was going through hardship.  

“We are humbled and excited to receive not one but two national awards recognizing our efforts here at Tricounty REC,” says CEO Brett Perkins. “We thank our members for their support during these unusual and unprecedented times.”

IMG_0054.jpg
A Tricounty REC member family at the co-op's 2020 Drive-In Annual Meeting event, which won a second-place national award for "Best Event" among all electric cooperatives.

More than 250 guests attended the co-op’s award-winning Drive-In Annual Meeting Movie Night at Liberty Center Field of Dreams Drive-In Theater on Tuesday, Sept. 15, 2020. Members honked their horns to signal their appreciation for the co-op’s employees and board members’ dedication during the pandemic. Gifts were given away to all members, including MAG flashlights and a concession voucher. “The Secret Life of Pets 2” played after the business meeting.

Leading up to the event, Tricounty REC also ran ads and feature stories in their monthly magazine, Ohio Cooperative Living, which detailed the nostalgic history and pandemic-driven explosion of drive-in movie theaters. The co-op also profiled the owners of their annual meeting event venue: Rodney and Donna Saunders, who run Field of Dreams Drive-In Theater in Liberty Center, Ohio.

The award-winning video – played before the meeting and now a staple on the co-op’s website – can be viewed online at www.tricountyelectriccoop.coop or at https://youtu.be/wuha6dXceZg. It provides an overview of the cooperative difference and who the people behind Tricounty’s power are, as well as showcasing pride for the NW Ohio community where the co-op is located.

The contest winners are recognized annually during the CONNECT conference, a national conference for communications and marketing professionals, to be held virtually in June, due to the continuing COVID-19 pandemic. As with years past, winning entries are available for all electric cooperative communicators to view online at cooperative.com.

 

More information about the award

The annual Spotlight on Excellence Awards program recognizes a body of outstanding work in 16 categories produced by electric cooperative communication and marketing professionals from across the country. Cooperative communicators and marketing professionals submitted more than 720 entries in the Spotlight on Excellence program for 2021. Faculty members from the University of Missouri – Columbia and University of South Carolina, as well as noted professionals in the fields of marketing, web design and digital communications, and newspapers judged the event, which uses a finite scoring system to determine the winners.

NRECA is a national trade association representing more than 900 consumer-owned, not-for-profit electric cooperatives, public power districts, and public utility districts in the United States. From growing suburbs to remote farming communities, electric co-ops serve as engines of economic development for 42 million Americans across 56 percent of the nation’s landscape.

 

 

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8945 County Rd K2
Malinta, OH 43535
Phone: 419-256-7900
Fax: 419-256-6581
Hours: Monday-Friday, 7:30 a.m. to 4 p.m.

©2025 Tricounty Rural Electric Cooperative, Inc. Your Touchstone Energy Cooperative.

  • About Us
    • Application for Electric Service
    • Board of Trustees
    • Territory Map
    • Your Cooperative
    • Continuity of Service Notice
    • Seven Cooperative Principles
    • Code of Regulations
    • Retail Energy Choice Explained
    • The Lineworkers Behind Your Power
  • Member Services
    • Rebates
    • 4-H Clubs & Safety Demos
    • Scholarships
    • Youth Tour
    • Ohio Cooperative Living Magazine
    • Co-op Connections Card
    • Contact Your Representatives
    • Energy Efficiency
  • Paying Your Bill
    • Payment Options
    • Payment Assistance
    • Deceptive Payment Practices
  • Safety/Alerts
    • Report an Outage
    • Storm Checklist
    • Call Before You Dig
    • Planting Trees
    • Safe Use of Electricity
    • Phone/Email Scam Alert
    • Downed Lines
    • Telemarketers Calling You?
  • Events
    • Family Month Giveaways
    • Annual Meeting
    • Farm Science Review
    • Important Dates
    • Member Appreciation Day
  • Helpful Links
    • Energy Efficiency
    • Renewable Energy
    • Co-ops Vote
    • Co-op Organizations
    • ENERGY STAR
    • Beat the Peak & Help Keep Rates Low
    • Voices for Cooperative Power - Send a message to elected officials!
  • Contact Us